Axis Communications AXIS SOFTWARE DEMOGRAPHIC IDENTIFIER E-LICENSE (01147-041)

AXIS Demographic Identifier is a cost-efficient and scalable video analytics application for detecting and analyzing faces of store visitors, displaying gender and approximate age. AXIS Demographic Identifier Smart analytics for determining gender and age AXIS Demographic Identifier is a cost-efficient and scalable video analytics application that detects and analyzes faces of store visitors, and displays their gender and approximate age. When combined with AXIS People Counter statistics, the visitor information is valuable for merchandise and marketing optimization, enabling digital signage, for example, to customize displays based on age or gender. The application does not store images or video, so the personal integrity of customers is never compromised. AXIS Demographic Identifier data is accessible from camera’s web interface or in AXIS Store Reporter, which provides a clear graphical representation of the data. - Generates demographic data of visitors - Optimizes merchandising and marketing activities