Global consumer products powerhouse ZURU has always placed creativity at the heart of its business. When it came to choosing the right technology to support its design-led teams, Apple was the clear choice — and with Acquire as their trusted procurement partner, ZURU has been able to scale confidently with powerful, intuitive devices that match the pace of their innovation.

The Challenge

ZURU’s design team required high-performance, reliable technology to support intensive creative workflows across product development, packaging, and marketing. With a need for seamless collaboration, intuitive tools, and minimal onboarding friction, finding the right fit was critical.

Why Apple?

“For us, it just made sense,” said a spokesperson from the ZURU IT team.

Apple has long been the creative industry standard — known for its performance, design, and user-friendly ecosystem. For ZURU, the decision to standardise on Apple was about both capability and familiarity.

“Our team is really comfortable with Apple. It’s what we’ve always found works best for the kind of work we do.”

Apple in Action at ZURU

ZURU’s creative teams are primarily equipped with Mac Studios and MacBook Pros (14-inch and 16-inch). These devices provide the power needed for graphics-intensive tasks and ensure a smooth day-to-day experience — whether in the office or on the go.

“They’ve got the power we need, especially for design work, and they just keep things running smoothly.”

The native Apple ecosystem also supports fast onboarding and streamlined collaboration. With most designers already fluent in macOS, there's minimal training required — making the transition effortless for new team members.

The Results

ZURU reports a strong experience across the board — from performance and reliability to user satisfaction. Downtime is rare, and any issues that arise are quickly resolved.

“Honestly? It’s been solid. The machines run smoothly, we rarely run into issues. It just feels reliable, which is exactly what you want.”

Would you recommend Apple?

“Yeah, 100%. If you’re doing design or creative work, it’s kinda a no-brainer.”

Why Acquire?

As an Apple Authorised Enterprise Reseller, Acquire provides ZURU with expert advice, seamless procurement, and end-to-end support.

Working with Acquire means ZURU can focus on what they do best: delivering award-winning innovation to market - backed by the performance of Apple.